099: From Passion to Product: Meredith Cochran on Maintaining Integrity and Managing Burnout

In this episode, Katie interviews Meredith Cochran. Meredith  is a serial entrepreneur with a passion for authentic conversations and high-quality craftsmanship. Meredith has a Cellular Molecular Biology, Electrophysiology, and Traditional Chinese Medicine background. She uses this experience to pursue her passion for preventive health and food-as-medicine. Meredith is an accomplished author and former CEO/founder of The Osso Good Co., which she grew to an omnichannel business model and millions in revenue. She is currently focused on her role as Founder/CEO of Shareable (www.meredithcochran.com), where she operates as a fractional marketing team for several CPG brands including one of the largest privately-owned businesses in the World (www.pasturebird.com) and her new startup, Tēthos (www.drinktethos.com), which focuses on sustainably sourced teas and na wines. In her spare time, she serves on the board for a nonprofit, Berry Good Food Foundation (www.berrygoodfood.org) aimed at solving food sovereignty in San Diego and Baja.

Key Topics Discussed:

• Overview of Meredith’s non-alcoholic wine company
• The inspiration behind creating a healthier wine option
• Meredith's transition from her previous career to entrepreneurship
• Key challenges faced in the startup process and how she overcame them
• Insights on how Meredith’s products align with a healthier lifestyle
• Discussion on the growing demand for non-alcoholic and healthy beverage options
• Tips and insights for those looking to start their own businesses
• The significance of perseverance and passion in entrepreneurship

Learn more about Tēthos and follow along to join in on the conversation:
 
https://www.instagram.com/drink.tethos/
https://drinktethos.com/